What is Ichiban Kuji?
- Participants receive their product immediately in exchange for their ticket.
- To motivate consumers to buy every last ticket, the "last ticket" is used to obtain the super LAST ONE.
- Each Ichiban Kuji consists of around 80 tickets/products
- Each ticket costs €13 incl. VAT.
How does it work?
- The consumer buys a ticket
- The consumer 'opens' their ticket
- The consumer gets their product immediately
Each ticket contains an alphabetical letter corresponding to a product.
- Shops receive an Ichibankuji parcel including :
- All the products (~60 to 80 products )
- Point-of-sale advertising (Posters & small point-of-sale advertising)
- Tickets (in numbers equivalent to the number of products )
- The shops display the 2 posters provided.
- This allows consumers to know which product corresponds to their ticket.
- This lets consumers know which products have not yet been won and how many tickets are left until the "Last One" product.
- Each ticket must be given back in exchange for the product and stuck on the Ichiban Kuji follow-up poster.
